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HTC Boss: The iPhone Just Isn’t “Cool” Anymore

HTC Boss: The iPhone Just Isn’t “Cool” Anymore

HTC acting president Martin Fichter recently presented some “survey findings” at the Mobile Future Forward conference in Seattle. According to Fitcher, the iPhone is no longer “cool” in the eyes of college kids.

It’s a bold claim – the iPhone still seems to be “cool” enough to outsell any other handset in the US, and college students are often one of the most significant groups of Apple users by percentage. What’s more, Fitcher’s information isn’t exactly based on hard facts.

Fitcher has a daughter attending Reed College, where he conducted a “focus group” by casually taking to a few of the college students on his daughter’s floor, some of whom apparently don’t think the iPhone is “cool.” He then forms the hasty conclusion that college students in general don’t find the iPhone to be cool.

Not only is he committing a ridiculous logical fallacy there – that’s just not an intelligent and reasonable conclusion to reach after talking to a few students – he’s also shamelessly downplaying the popularity of the iPhone to make HTC’s own Android and Windows Mobile-based handsets look more appealing.

Fichter was quoted as saying the following at the Mobile Future Forward conference:

“Apple is innovating. Samsung is innovating. We are innovating. Everybody is innovating. And everybody is doing different things for the end consumers. I brought my daughter back to college — she’s down in Portland at Reed — and I talked to a few of the kids on her floor. And none of them has an iPhone because they told me: ‘My dad has an iPhone.’ There’s an interesting thing that’s going on in the market. The iPhone becomes a little less cool than it was. They were carrying HTCs. They were carrying Samsungs. They were even carrying some Chinese manufacture’s devices. If you look at a college campus, Mac Book Airs are cool. iPhones are not that cool anymore. We here are using iPhones, but our kids don’t find them that cool anymore.”

Indeed, it’s a pretty strange conclusion to reach after talking to a small handful of college students, who probably saw this as their moment to compensate for their lack of iPhones by making their own phones look a lot more interesting than they really were.

Do you think the iPhone is losing any of its “coolness” factor in the younger generation? I once talked to a small group of middle school kids who thought that the iPhone was extremely cool. Surely that’s enough “evidence” to counter Fichter’s absurd claim, right?

  1. Ross Parker says:

    It’s a bit of top ranking banter, it happens in all companies. 

  2. Ha ha. I can’t remember an HTC phone since 2002 that I thought was cool. I’ll bet the college students who were most obviously freshmen living together in a dorm like that ended up with free Android phones instead of the top end iPhones their parents have just because they were free. College is where most people start to realize that parents actually know best, but it doesn’t usually happen until at least the Sophomore year so these students were just rebellious, oversized high school students.

  3. Marcel says:

    I’m 17 years old and actually everybody desires to own an iPhone.
    Of course, they’re separated in several groups of desire but all of them end up wanting one.
    For instance, there’re people who say they simply want an iPhone.
    Other people who end up having a HTC say “it’s awesome” but a couple of weeks ago they told me they were going to get an iPhone. They only opted for the HTC because it’s cheaper.
    People I know who say they don’t need an iPhone is because they aren’t aware of the lots of apps or simply can’t afford it. These people also don’t use to listen to music and hardly surf on the Internet.
    So everyone I know who could possibly afford an iPhone has got one.
    This HTC guy is just too avaricious to buy his daughter an iPhone or they attempt to conceal their waste of money in cheap phones.

  4. Bob Autrey says:

    It’s pathetic when company exec’s resort this kind of BS to make themselves look better. And I agree with Travis; I’ve not seen an HTC device that I would consider cool. And don’t even get me started on Samsung’s cheap plastic hardware and updates that come about as often as a full solar eclipse. 

  5. Lordssong2 says:

    What is an HTC….. Ha ha.

  6. I, obviously being old and very uncool indeed, own an iPhone but also a MacBook Air so I am somewhat on the horns of a cool / uncool dilemma . . .

    I have to say I think that Martin Fichter’s comments are justified and sensible and that HTC are obviously a much better product both in terms of quality of build and OS; I would willingly swap all my Apple products for HTC any day . . . what? Oh it’s time for my meds now, can’t keep Matron waiting . . .

    Corporate BS: there’s an app for detecting that – sadly it doesn’t work on Android!  Have a lovely day 

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