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Amazon Increases Kindle Fire Production to 5 Million Units

Amazon Increases Kindle Fire Production to 5 Million Units

Amazon has announced another increase in Kindle Fire production, this time up to 5 million units, according to Digitimes. It has been reported that there has been much greater demand than expected for the new tablet, with a recent survey claiming that 26% of Kindle buyers have put a potential iPad purchase on hold.

Based on recent estimates, if Amazon were to completely sell out of their five million units, they would already have an 8% share in the tablet market. And Amazon CEO Jeff Bezos claims that his company is increasing the production capacity of the Fire in order to build “millions more”.

It seems like the Kindle Fire is the greatest threat to the iPad so far, and we will have to see if other similar companies to Amazon, like Barnes & Noble, can also find success. With their new Nook lineup, it looks promising.

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