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Black Friday Results: Apple Rates 5th in Online Retail Traffic

Black Friday Results: Apple Rates 5th in Online Retail Traffic

MacRumors reports on online retail activity for Black Friday, and tells us something we all already knew in our heart of hearts: the Apple Online Store is a very popular destination.

The market research firm comScore released data on U.S. online shopping traffic for Black Friday. Sales were up 26 percent over last year, with a strong sales showing of $816 million. Apple ranked 5th in visits to online retailers. They came in behind Amazon, Walmart, Best Buy, and Target. comScore noted that Apple was “nipping at Target’s heels” for fourth place.

Online retail store visits were up 35 percent vs. a year ago, with 50 million Americans visiting online retailers. Everyone in the top 5 gained double-digit increases in visitors, with Amazon receiving the largest increase.

comScore chairman Gian Fulgoni said:

Each of the top online retailers generated significantly greater Black Friday activity compared to last year, Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.

Apple’s products are also carried by all four retailers listed ahead of Apple. Additionally, Apple has 250 physical Apple Store locations in the United States, which also showed a Black Friday sales increase over last year. All of this adds up to another blockbuster holiday season for Apple.

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