Devices in the recently formed “Ultrabook” category are expected to see significant price reductions in the first quarter of 2012, reports Digitimes, due mainly to Intel providing a $100 marketing subsidy to the manufacturers.
The report claims that Acer, Astutek and Toshiba will definitely lower their prices, but it remains to be seen whether other companies who have yet to launch devices in the Ultrabook market such as Lenovo, Hewlett-Packard and Dell will follow suit.
Intel recently unveiled their official guidelines for an Ultrabook, the two most important factors being that it must be thinner than 20mm and cost less than $1,000. So far, companies have found it difficult to meet the sub-$1000 price point. With rumors that a 15-inch Macbook Air could arrive in the first quarter of 2012, it promises to be a tough market for tech companies to get a foothold in.