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Apple Mistakenly Launches, Retracts International iTunes Match Service

Apple Mistakenly Launches, Retracts International iTunes Match Service

Late last night, reports began coming in that iTunes Match was rolling out outside of the U.S., with users in New Zealand, the U.K., parts of Europe and Australia seeing iTunes Match as available. Some of these users were even able to sign up for the service.

Unfortunately, it appears that the rollout was nothing more than a mistake. TiPB reports that Apple has now removed the ability for international customers to sign up for the service, and has begun issuing refunds to those who were able to sign up.

This follows a similar mistake from last week in which iTunes TV menus began appearing on international Apple TVs, but were subsequently removed.

Maybe it’s just me, but it sure seems like Apple is making a lot of mistakes these days, from missing their own iTunes Match launch deadline to accidentally rolling out (and then retracting) features… These sorts of flubs are very unlike Apple, and raise significant questions about what is going on behind the scenes.

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