Apple Santa Ad Deemed Best of Holiday Season

Apple’s Siri advert, featuring Santa, has been named the best ad of this holiday season  by analysis firm Ace Metrix, GigaOM reports. The ad depicts Santa using Siri to find out the weather and directions.

The ad managed 652 out of 950 points, which was 8% higher than other tech brands. “It’s cute and funny”, Ace Metrix CEO Peter Daboll stated. Humor definitely played a part. The last few seconds of the ad show Santa being told he has 3.7 billion appointments.

The analysis was conducted with what the CEO claimed was “representative of of the U.S TV viewing audience”. Best Buy won the most effective ad award, with it’s “Game on, Santa” campaign.
Henry Taylor-Gill

Henry is a student who is a huge Apple fan, and has used their products since day one. He can remember how happy he was when he received the first iPod back in 2001 as a birthday present. He has an international background, having spent most of his life in France but he now lives in the UK. He is also a native French speaker and can also speak Spanish at a decent level. In addition to tech, Henry is an avid sports fan and has his own sports blog.

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12 years ago