A new study ranks Apple as the number 13 most-visited website in the U.S. Ranking the site ahead of eBay and Walmart, and falling just short of The New York Times.
comScore released the results of its November 2011 Media Metrix study on Thursday, noting a considerable jump in traffic to toy and consumer electronic sites during the holiday shopping season, as noted by Ad Age. According to the analysis, Apple’s web properties drew in 79.2 million unique visitors during the month of November, slightly less than 12th-place New York Times Digital’s 79.6 million.
Apple, Amazon and eBay were the only retailers to crack the top 15. Walmart placed 18th with 58.5 million visitors.
Google was King with 186.7 million unique visitors, while Microsoft came in second with 175.5 million. Yahoo! was third with 174.5 million, and Facebook.com came in with 166 million for fourth place.
Thirty percent of Apple’s unique visits during the month of November were to the iTunes Store. Digital content, (books, music and TV shows,) represents the fastest growing e-commerce segment for the holiday season. Digital content sales are up 30 percent over last year.
Apple has seen growth for its international websites as well. In the August to October time frame, Apple’s U.K. online store was second only to Amazon.co.uk in terms of traffic.