Apple was ranked the eight most valuable brand of the world in 2011. With an estimated total value of $33.49 billion, it is now bigger than Disney, Mercedes-Benz and Budweiser.
Katie Marsal reports for AppleInsider:
The 2011 rankings were released on Monday by Bloomberg as part of Interbrand’s Best Global Brands 2011 report. It found that Apple increased its brand value by 58 percent year over year, helping it surge 9 places from the No. 17 spot it held in 2010.
Apple’s tremendous year over year growth in brand value was by far the largest of any company in the top 100. The next closest in terms of growth was Amazon, which grew its value by 32 percent in 2011 to bring it to $12.76 billion, good for 26th place.
No. 1 again this year was Coca-Cola, with an estimated brand value of $71.86 billion. In second place was IBM, with a brand value of $69.91 billion. Apple rival Microsoft was the third most valuable brand in the world in 2011, estimated at $59.1 billion.
The complete top 10 is shown below.
Apple first cracked the top 20 global brands in the same survey in 2009, when its brand value was estimated at $15.4 billion. The company has steadily risen in brand name value over the last 10 years, as it has seen its products popularity continue to grow.