Dell Planning ‘iPad Killer’ for Late 2012

Dell Planning ‘iPad Killer’ for Late 2012

Dell Inc plans to release its first consumer oriented tablet in late 2012, entering the already hotly contested market that has already claimed Hewlett-Packard as a victim.

Reuters reports:

The once-dominant corporation founded by Michael Dell has seen a growing crop of tablets and smartphones entice consumers away from PCs. But Dell learned from the hastiness of some of its peers and understands better now how consumers value the “ecosystem” of a tablet as much as the hardware, chief commercial officer Steve Felice said.

The Texas company, which has been slipping in the global PC sales ranks, did make an entry into the tablet market with its enterprise focused “Streak” tablet. It now plans a push into the consumer market.

Felice says, “We have been taking our time. The general failure of everyone that’s tried to introduce a tablet outside of Apple” suggested Dell made a prudent choice, Felice said in an interview. “You will see us enter this market in a bigger way toward the end of the year. So we are not really deemphasizing it, we are really being very careful how we enter it.

“When you are talking about PC, people are more focused on the hardware itself. When you are talking about the tablet or the smartphone, people are interested in the overall environment its operating in,” he added. “As we have matured in this, we are spending a lot more time in the overall ecosystem.”

Felice did not state what operating system the new tablet would run, saying both Android and the upcoming Windows 8 were viable options.

“We like Windows 8 but we continue to develop with Android as well. We are still going to be more choice-driven, based on the feedback we get from customers.”

“When we introduce the products, they will be consumer products, but we are going to make sure that they are very compatible with the business marketplace, which we don’t think Apple has addressed,” Felice said. “There’s lot of use in the commercial sector that requires security and more compatibility, and I think we will be able to address that in a better way.”


  1. Daniel Flather says:


  2. steyn ツ says:

    Dell? seriously?

  3. Tand says:

    Exactly the same menu bar as apple?….. how original Dell.

  4. JG says:

    I’ll say the same thing about this as I have about other products.  Which is simply companies who position themselves as the ‘X’-killer tend to fall flat.  Build the best product you can, market it on it’s merits and it’s value vs other products in that space and the market will decide what it’s willing to live with.  However saying your the next ‘iPad killer’ or ‘XBox killer’ or ‘BMW killer’ etc etc tends to turn around and bite folks in the ass.  Confidence in your product is one thing, hubris and blathering arrogance just turns people off.

  5. Dl Betty says:

    I think they are waiting for other tablet makers to fail so there is more room for another, another tablet lol

  6. Dl Betty says:

    I wonder if they have they looked into how many businesses, the education, and defense sectors,  and more, that invested in the Ipads for their employees, students, the medical field, and the military.

  7. Anonymous says:

    PLEASE, OH PLEASE don’t ever use the “iPad Killer” headline or the “apple anything killer” headline again — I know it must generate clicks, but it actually usually drives me away.  I’ve been reading this tired old headline for about 20 years, and it has NEVER panned out. In fact, whenever I hear someone wants to “kill” an Apple product, I know they are jealous, bitter losers who can’t stand Apple’s success. And I know these same people are about to lay a big steaming turd on the marketplace, and they feel like hype and FUD are their only weapons. (Remember the ZUNE and the DJ Ditty?  I didn’t think so). People who make great products talk about THEIR products, they don’t attack or tear down other companies.  

    AND OH PLEASE, don’t tell me Dell will ever do anything that even remotely challenges Apple. In case you haven’t noticed, Dell is a commodity distributor of bulk quantities of generic PC’s, with virtually no product differentiation, other than they fact that most Dell’s usually fail within the first year. 

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