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AT&T Doubles Device Upgrade Fee, Slaps Customers in the Face (Again)

AT&T Doubles Device Upgrade Fee, Slaps Customers in the Face (Again)

AT&T increased its handset upgrade fee to $36 yesterday, reports BGR, doubling the amount from its previous $18 fee. Perhaps they aren’t making enough money on text messaging, $20 tethering fees, or absurdly priced data plans…

Or perhaps they are punishing their customers for the $4 billion hit they took on their failed T-Mobile merger. Because punishing your customers is always a great move. Yeah. AT&T offers the following official explanation:

Wireless devices today are more sophisticated than ever before. And because of that, the costs associated with upgrading to a new device have increased and is reflected in our new upgrade fee. This fee isn’t unique to AT&T and this is the first time we’re changing it in nearly 10 years.

Sure. Because AT&T certainly must be losing money on their $10 per gigabyte data plans, charging extra just for the ability to tether, and charging double for their text messages (messages are charged to both the sender and the receiver).

In the end, it’s really just another way for AT&T to take another $18 from you without having to do anything to earn it. I guess bullying holders of unlimited data plans just wasn’t evil enough – they had to take it to the next level.

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  1. Eric Morgan says:

    Every iPhone I’ve bought the fee has been waved.

    1. Tanya_jagmohan says:

      Thank god it will not be anymore accounts are been noted 1 line waived no future lines will be

  2. Harold Haynes says:

    I’ve had to pay the $18 for every iPhone I’ve purchased.  I skipped buying the 4s this year so I could ditch AT&T this summer.  Looking forward to saying goodbye.

  3. Tanya_jagmohan says:

    Hi just wanted to remind you all of a few things 1- cell phone companies dont give free phones to att att pays for the privledge of selling them 2- many of us what the new technology and att is trying to make sure theyt promote the latest and best 3- att allows us to return phones within 30 days many of these returns for various reason cannot be resold and they lose money on this plus pay the cell companies to reset the phones for resale 4 the cust who always called to waive fees to avoid any extra but still wants the best are the reason the rest of us are paying more now THANKS oh and unl data users hello you bought a cell phone and want a home computer and now i cant make a call at 6pm because you are downloading a movie thanks

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