Samsung Electronics product strategy executive Hankil Yoon admitted that the company is failing in the tablet market, reports CNet, and has offered a less than enthusiastic overview of their performance.
“Honestly, we’re not doing very well in the tablet market,” Hankil Yoon, a product strategy executive for Samsung, said today during a media roundtable here.
The statement was made at the Mobile World Conference trade show, which is dedicated to the latest products and innovations in the mobile market,including smartphones, tablets, and related accessories.
Despite their efforts to enter the tablet market, Samsung currently lags behind nearly all of their competitors, including Amazon’s Kindle Fire. Even so, it’s refreshing to hear corporate executives face the music and admit when they are not doing well.
It remains to be seen whether Samsung plans on taking their tablets in a radical new direction to rekindle consumer interest, or whether they plan on relying on crossover devices such as the Samsung Galaxy Note to help them bridge the gap.
Yoon did note that Samsung currently expects to ship 10 million Galaxy Notes, although as CNet points out, that may be a loftier ambition than Samsung can actually meet.