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5th Avenue Apple Store Sold Over 13,000 New iPads in First 12 Hours

5th Avenue Apple Store Sold Over 13,000 New iPads in First 12 Hours

Following announcements from Apple and AT&T that the new iPad brought a record weekend for iPad sales, The Verge has received information stating that Apple’s flagship 5th avenue Apple Store sold over 13,000 new iPads in the first 12 hours alone.

Here’s what we’re hearing: within the first 12 hours of the iPad’s launch — between 8AM and 8PM local time — the store sold over 13,000 new iPads, an average of about 18 per minute. Daily store revenue, which typically falls between $700,000 to $1 million this quarter, was up to $11.5 million on launch day. On the supply side, the Fifth Avenue store had more iPads out of any store in the US — not surprising at all given its landmark status, but also partly in reaction to last year’s iPad 2 launch, where they were selling out faster than employees could open boxes.

Niether Apple nor AT&T has released any specific numbers on the opening weekend of new iPad sales, but the device does seem to have seen pretty strong sales in both pre-orders and opening weekend retail sales in all opening markets.


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