In a bold display of unbridled optimism, AT&T head of devices Jeff Bradley had a few interesting thoughts to share about Nokia’s upcoming Lumia 900, which he says will be “our hero phone,” and referred to as “a notch above anything we’ve ever done.”
In an interview with CNET, Bradley stated:
AT&T and Nokia are readying a massive television marketing campaign to raise consumer awareness. The Lumia 900 will be the centerpiece at AT&T stores, with massive signs and posters promoting the device. Nokia and AT&T spent considerable time training store reps, and a majority of them will be carrying one with them at all times. The phone will launch with a number of accessories, which Bradley said sends an indirect message to consumers that the device is unique and important enough to get significant support.
The Lumia 900 has been highly anticipated, and is expected by many to be the very first Windows phone to seriously compete with the iPhone and Apple’s incredible track record in the smartphone arena. AT&T certainly seems to be banking on it.
Having used the Windows Phone platform myself, I can attest that it’s really a pretty great platform. Obviously it wasn’t earth-shattering enough to make me abandon my iPhone, but I do see some very strong potential in the simple and fluid Metro interface that it offers.
For Bradley’s sake, I hope he’s right about this. He basically just slapped a giant in the face, that giant being Apple, and if the Lumia 900 flops, AT&T’s gonna have a fair bit of egg on their face when the next iPhone launch comes around…
The Lumia 900 is set to debut in the U.S. on April 8th starting at $100 (on contract).