Apple’s products always face extremely high demand – especially the iPhone, which typically performs as Apple’s most popular product. As such, it’s quite reasonable to expect demand for the next-gen iPhone (“iPhone 5”) to be higher than any product in the past.
A recent study by ChangeWave casts some light on this, claiming that the “iPhone 5” faces unprecedented demand – even now, before it has been announced! Dr. Paul Carton, ChangeWave’s VP of research, states:
Advance demand for the ‘iPhone 5’ is strikingly higher than we’ve seen for any previous iPhone model. Overall smartphone sales should spike to an all-time high this fall, and of course Apple is going to be the number one beneficiary. But besides Apple, and to a lesser degree Samsung, no other manufacturer is likely to benefit from this coming wave of demand.
According to the report, 31% of consumers state that they are “very likely” or “somewhat likely” to buy the “iPhone 5” in the future. This is “strikingly” higher than the pre-announcement demand for any previous iPhone model. By way of comparison, the iPhone 4S showed only 21.5% of customers stating that they were at least somewhat likely to buy.
This is especially significant considering that the iPhone 4S ranks as the most successful smartphone launch to date. This bodes extremely well for Apple’s next iPhone, which will presumably be released sometime this fall. It also makes a great deal of sense, given that it’s been over 2 years since Apple has released a redesigned iPhone – the longest wait between major iPhone redesigns to date.
Apple’s next iPhone is expected to launch sometime in October, and is expected to include a taller 4-inch screen, thinner design, and a two-tone metal rear casing, as well as a smaller dock connector, and LTE support.