Speaking at the British Embassy’s Creative Summit, Apple design chief Jony Ive spoke about design, market research, and the company’s main focus, offering several insights into Apple’s philosophy, as well as into his own beliefs and ideas.
Wired UK reports:
Apple’s goal is not to make money, but to make good products, said Jonathan Ive, senior vice president of industrial design at Apple, speaking at the British Embassy’s Creative Summit.
“We are really pleased with our revenues but our goal isn’t to make money. It sounds a little flippant, but it’s the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money,” he said.
Ive also addressed the topic of market research, explaining why Apple does not engage in market research, stating that “We don’t do market research. It will guarantee mediocrity and will only work out whether you are going to offend anyone.”
Jony Ive shared a lot of these ideas in common with Apple co-founder Steve Jobs, who looked to Ive as a close friend and mentor. Ive’s quotes are nothing new, but they do reiterate ideas that have been at Apple’s core from the very beginning – that design is crucial, that it’s important to make the best products possible, and so forth.
I also particularly enjoyed Ive’s thoughts on design itself:
I refute that design is important. Design is a prerequisite. Good design — innovation — is really hard. We say no to a lot of things that we want to do and are intrigued by so that we only work on a manageable amount of products and can invest an incredible amount of care on each of them.
I highly recommend checking out the entire article over at Wired UK. It’s definitely worth a read. Further insights can be found over at The Telegraph.
726806 232301But an additional intelligent weblog! Completely cannot wait for a great deal more! 464626
Coi Trực Tiếp Viettel Vs Tỉnh Bình Dương Trên V League 2021 Ở Kênh Nào? vwinĐội tuyển nước ta chỉ cần thiết một kết quả hòa có bàn thắng nhằm lần thứ hai góp mặt tại World Cup futsal. Nhưng, để thực hiện được như vậy
Your style is really unique in comparison to other folks I have read stuff from. Thanks for posting when you’ve got the opportunity, Guess I will just book mark this blog.
ترجمه کتاب زبان تخصصی حسابداری تالانه جلد دوم
Excellent blog you have got here.. Itís difficult to find good quality writing like yours these days. I truly appreciate people like you! Take care!!
Xoilac Tv Thẳng đá Bóng ket qua bong daĐội tuyển futsal nước Việt Nam đã được một trận đấu đồng ý được trước đối thủ cạnh tranh đầy sức mạnh Lebanon. Kết quả Bà Rịa-Vũng Tàu vs Bình Phước ngày hôm nay 18h00 ngày 5/5, Hạng nhất Việt Nam.
Howdy! This is my first visit to your blog! We are a collection of volunteers and starting a new initiative in a community in the same niche. Your blog provided us beneficial information to work on. You have done a extraordinary job!
The reason I ask is because your layout seems different then most blogs and I’m looking for something unique.
craigslist nh apartments rentberry scam ico 30m$ raised stone canyon apartments
Hi there, I enjoy reading all of your article. I wanted to write a little comment to supportyou.
Wow! This could be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Basically Wonderful. I am also an expert in this topic therefore I can understand your hard work.
I don’t even know the way I stopped up right here, however I believed this put up was good.I do not realize who you’re but definitely you are going to a well-known blogger for those who are not already.Cheers!
Nkhani zaposachedwa kwambiri pa intaneti pompopompo
I do trust all of the ideas you’ve offeredto your post. They are very convincing and can definitely work.Nonetheless, the posts are very quick for newbies.Could you please prolong them a bit from next time? Thanks for the post.
where can i get cytotec pills over the counter – cytotec 200 mcg online cytotec mexico
I’m not sure where you’re getting your information, but great topic. I needs to spend some time learning more or understanding more. Thanks for great information I was looking for this info for my mission.
Aw, this was an incredibly good post. Finding the time and actual effort to produce a superb articleÖ but what can I sayÖ I put things off a whole lot and don’t seem to get anything done.
Excellent read, I just passed this onto a friend who was doing some research on that. And he just bought me lunch as I found it for him smile So let me rephrase that: Thank you for lunch!
Fastidious answers in return of this matter with solid arguments and telling all regarding that.
advantages you would like to have. of even any very confidential data clenbuterol for sale in usa
This original blog is without question enjoyable on top of that truthful. I’ve got found loads of fascinating guidelines from it. I’d like to gain over and over again. Kind regards!
Ace referrals are also not known Pathogenic more. academic writing support Cflmtr ansisv
Hey, you used to write great, but the last few posts have been kinda boring… I miss your tremendous writings. Past several posts are just a little bit out of track! come on!
76441 800952This really is a wonderful internet page, could you be interested in doing an interview about just how you designed it? If so e-mail me! 319596
Its superb as your other content : D, thanks for posting . “Talent does what it can genius does what it must.” by Edward George Bulwer-Lytton.
Im thankful for the blog post.Thanks Again. Really Cool.
Hi, just wanted to mention, I enjoyed this post. It was inspiring.Keep on posting!
Hmm is anyone else experiencing problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.
Say, you got a nice blog post. Really Cool.
Hi there, just wanted to say, I enjoyed this article.It was practical. Keep on posting!
Aw, this was a very good post. Spending some time and actual effort to produce a good article?but what can I say? I procrastinate a lot and never manage to get nearly anything done.Here is my blog: forum.chrisricard.net
Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these second life authors and blogs
This is a very good tip particularly to those fresh to the blogosphere. Brief but very accurate informationÖ Thank you for sharing this one. A must read post!
An interesting discussion is worth comment. I do think that you ought to publish more about this issue, it may not be a taboo matter but usually people don’t talk about these subjects. To the next! Best wishes!!
Paper writer write my paper in 3 hours custom papers for college
Rolex has the potential to wander off towards the the lake A hundred metres healthy action.
Heya i’m for the primary time here. I came across this board and I find It really helpful & it helped me out much. I’m hoping to give one thing again and help others such as you aided me.
Heya just wanted to give you a quick heads up and let you know a few of thepictures aren’t loading correctly. I’m not sure why but I think its a linkingissue. I’ve tried it in two different internet browsers and both show thesame outcome.
676562 689404Oh my goodness! an exceptional write-up dude. Thanks a good deal Even so Im experiencing difficulty with ur rss . Do not know why Struggle to register for it. Can there be any person locating identical rss problem? Anyone who knows kindly respond. Thnkx 960441
174570 816872 Nice post. I learn something a lot more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice just a little something from their store. Id prefer to use some with the content material on my blog whether you dont mind. Natually Ill give you a link on your web blog. Thanks for sharing. 131932
Hello There. I found your blog using msn. This is an extremely well written article.I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post.I will certainly comeback.
I really liked your article post.Thanks Again. Much obliged.
Greetings! This is my first visit to yourblog! We are a group of volunteers and starting a new initiative in a community in the same niche.Your blog provided us valuable information to work on. You have done a extraordinary job!
Hi everybody, here every person is sharing these kinds of familiarity, so it’s good to read this blog, and I used to go to see this blog every day.
I need to to thank you for this excellent read!! I definitely enjoyed every little bit of it. I have you book-marked to look at new stuff you post…
HBO Max en virago Fire Stick: cómo obtenerlo y verlo en Fire TV
Your style is unique compared to other people I have read stuff from. Thank you for posting when you’ve got the opportunity, Guess I’ll just book mark this blog.
It as wonderful that you are getting ideas from this paragraph as well as from our argument made at this place.
Perfectly voiced of course! !custom essay writing canada write my essay writers essays
bır deneme sen de durma katıl b tak cak merhaba bu gartayı
No matter if some one searches for his essential thing, therefore he/shedesires to be available that in detail, therefore that thing is maintained over here.
Generally I don’t learn article on blogs, however I wish to say that this write-up very pressured me to try and do it! Your writing taste has been surprised me. Thank you, very nice post.
It’s in reality a nice and helpful piece of info. I am glad that you shared this useful info with us. Please stay us up to date like this. Thanks for sharing.
jean_power@gmail.com
demi_howard@gmail.com
Hey there are using WordPress for your blog platform? I’m new to the blog world but I’m trying to get started and create my own. Do you need any html coding expertise to make your own blog? Any help would be really appreciated!
troubles and we recommend leaving Horror games? Resident Evil.
Thanks for helping out, wonderful information. “Courage comes and goes. Hold on for the next supply.” by Vicki Baum.
Im obliged for the blog.Really thank you! Awesome.
Can someone recommend Dresses and Chemises? Cheers xx
These are truly impressive ideas in regardingblogging. You have touched some pleasant things here.Any way keep up wrinting.
I cannot thank you enough for the article post.Thanks Again. Much obliged.
I loved your article.Thanks Again. Really Great.
Thank you for every other informative blog. The place else may just I get thattype of information written in such a perfect manner? I have a mission that I am simplynow running on, and I have been at the glance out for suchinformation.
Im thankful for the article.Thanks Again. Really Cool.
Major thanks for the post.Really looking forward to read more. Fantastic.
A big thank you for your blog post.
Thanks for sharing, this is a fantastic article. Keep writing.
written by him as nobody else know such detailed about my problem.
Fantastic article post.Really thank you! Keep writing.
Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you helped me.
top erectile dysfunction pills: erectile pills canada best male erectile dysfunction pill
diflucan hair loss fluconazole diflucan diflucan dosage for fingernail fungus when do i take diflucan with antibiotics
I value the post.Really looking forward to read more. Want more.
Really appreciate you sharing this blog.Really thank you!
I think this is a real great blog article.Really looking forward to read more. Will read on…
I will immediately grasp your rss as I can not to find your email subscription hyperlink or newsletter service. Do you have any? Kindly let me recognize in order that I may just subscribe. Thanks.
I needed to thank you for this fantastic read!! I definitely loved every little bit of it. I have you saved as a favorite to look at new stuff you postÖ
Profiline bakanlari görenler olarak gelin bi sarilalim ????
Hi there, just wanted to mention, I enjoyed this post.It was practical. Keep on posting!
fantastic issues altogether, you simply won a new reader. What could you suggest in regards to your post that you simply made some days ago? Any positive?
At this time I am ready to do my breakfast, after having my breakfast coming yet again to read additional news.
Thanks a lot for the blog post.Thanks Again. Keep writing.
I really like your writing style, good info, thanks for putting up :D. “Inquiry is fatal to certainty.” by Will Durant.
nolvadex d startydn – tamoxifen endometrium
Itís nearly impossible to find educated people for this topic, however, you seem like you know what youíre talking about! Thanks
Really enjoyed this blog.Much thanks again.
Thanks again for the blog article. Want more.
Fantastic blog article.Really looking forward to read more. Want more.
Awesome article post.Really thank you!
Excellent blog you have got here.. It’s hard tofind high quality writing like yours these days.I honestly appreciate individuals like you! Take care!!
It’s hard to come by well-informed people on this subject,however, you sound like you know what you’re talking about!Thanks
Truly no matter if someone doesn’t understand then its up to other viewers that they will assist, so here it takes place.
fantastic issues altogether, you simply received a new reader. What may you recommend in regards to your publish that you just made some days in the past? Any positive?
Im thankful for the article. Awesome.
I am no longer positive where you are getting your information,however great topic. I needs to spend some time studying more or working out more.Thank you for magnificent information I used to be looking forthis information for my mission.
Say, you got a nice article post.Really looking forward to read more. Great.
Your style is very unique in comparison to other folks I have read stuff from. Thanks for posting when you have the opportunity, Guess I’ll just bookmark this blog.
You completed some fine points there. I did a search on the theme and found the majority of folks will consent with your blog.
apartments for rent savannah ga apartments for rent puyallup apartments albuquerque
Hey, thanks for the article post.Much thanks again. Cool.
I appreciate you sharing this post.Thanks Again. Really Great.
I truly appreciate this post. Really Great.
ダッチワイフ 安い ダッチワイフがSF映画「アバター」の勇気ある女に変身
This is one awesome blog.Really thank you! Want more.
cordova apartments rentberry scam ico 30m$ raised waters park apartments
Thanks in favor of sharing such a good thought, post is fastidious, thats why i have read it completely
Thanks for the blog post.Really looking forward to read more. Awesome.
I value the article.Much thanks again. Want more.
Aw, this was a really nice post. Finding the time and actual effort to create a really good article… but what can I say… I procrastinate a lot and don’t manage to get anything done.
Thanks, this was helpful for me since I’m in insurance liaison for a medical firm.
Enjoyed every bit of your blog.Really thank you! Really Cool.
I value the blog post. Keep writing.
I really enjoy the blog.Really thank you! Much obliged.
I truly appreciate this article.Thanks Again. Great.
Pretty! This has been an extremely wonderful article.Many thanks for providing these details.
I really enjoy the article post.Really thank you! Awesome.
п»їorder stromectol online ivermectin oral 0 8
I like the approach you have actually handled this topic.
I think this is a real great post.Really thank you! Want more.
Wow that was strange. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear.Grrrr… well I’m not writing all that over again. Anyway, just wantedto say fantastic blog!my blog best cbd spray
Thank you ever so for you post.Really looking forward to read more. Will read on…
floxin tablets: terramycin for saletrimox capsules
My brother suggested I might like this blog. He was totally right. This post truly made my day. You cann at imagine simply how much time I had spent for this info! Thanks!
An interesting discussion is definitely worth comment. I think that you should publish more about this subject, it may not be a taboo subject but usually people do not speak about these subjects. To the next! Kind regards!!
I do trust all the ideas you’ve offered in your post. They are very convincing and can certainly work. Still, the posts are too brief for newbies. May you please prolong them a little from subsequent time? Thank you for the post.
I am so grateful for your post.Really thank you! Awesome.
Hi there! I know this is kind of off topic but I was wondering if you knew where I could locate a captcha plugin for my comment form?I’m using the same blog platform as yours and I’m having difficulty finding one?Thanks a lot!
Thanks for the article.Thanks Again. Really Cool.
Amazing! Its truly remarkable article, I havegot much clear idea about from this piece of writing.
Great, thanks for sharing this article.Much thanks again. Will read on…
Really enjoyed this blog article.Much thanks again. Want more.
Thanks so much for the article post.Much thanks again. Really Great.
Enjoyed every bit of your article post.Really thank you! Really Great.
baby blue baseball cap nfl jalen ramsey mens elite black jersey 20 jacksonville jaguars nike home vapor untouchable nike air max 97 se gold nike park vi pug iphone 6 case under armour flag shirt nbeflamenco
A big thank you for your blog.Really thank you! Really Cool.
This is nicely put! . essay help online homework hotline dissertaion
Hey, thanks for the blog.
I want to to thank you for this great read!! I definitely loved every little bit of it. I have got you book-marked to look at new stuff you post…
what is chloroquine chloroquine over the counter
Im grateful for the article post.Thanks Again. Keep writing.
Fastidious response in return of this query with genuine arguments and telling the whole thing about that.
I enjoy looking through an article that will make people think. Also, thanks for permitting me to comment.
Hey There. I found your blog using msn. This is an extremely well written article.I will be sure to bookmark it and return to read more of your useful info.Thanks for the post. I’ll certainly return.
twitterda profilime bakanlari görecegimi hiç sanmiyordum 🙂
Wonderful post however I was wondering if you could write a litte more on thissubject? I’d be very grateful if you could elaborate alittle bit further. Thank you!
Say, you got a nice article post.Thanks Again. Really Great.
922661 543905I really like forgathering utile information, this post has got me even more info! . 892758
Muchos Gracias for your article post.Much thanks again. Will read on…
Hi colleagues, fastidious article and good urgingcommented here, I am actually enjoying by these.
Thank you ever so for you post.Really thank you! Will read on…
I really enjoy the post.Thanks Again. Really Cool.
wow, awesome blog.Thanks Again. Much obliged.
I value the article post.Much thanks again. Much obliged.
I enjoy what you guys tend to be up too. This type of clever work and exposure! Keep up the very good works guys I’ve incorporated you guys to my personal blogroll.
Hey! Do you know if they make any plugins to help with SEO?I’m trying to get my blog to rank for some targeted keywordsbut I’m not seeing very good success. If you know of any please share.Thank you!
Im obliged for the blog.Much thanks again. Awesome.
Well voiced without a doubt! .should college athletes be paid essay writing papers online resume writing services
I truly appreciate this blog.Really thank you! Great.
Muchos Gracias for your blog post.Thanks Again. Want more.
It’s actually very complex in this active life to listen news on Television, so I simply use internet for that reason, and take the hottest news.
Thanks again for the article.Really looking forward to read more. Much obliged.
Really appreciate you sharing this blog article. Great.
I truly appreciate this article. Really Great.
A round of applause for your blog. Really Great.
aralen medicine hydroxychloroquine over the counter
Major thanks for the blog article.Really thank you! Keep writing.
I really liked your blog post. Thanks Again. Want more.
Just Browsing While I was surfing yesterday I noticed a excellent post about
Very good blog.Thanks Again. Much obliged.
Really enjoyed this article. Really thank you! Fantastic.
nolvadex for sale amazon nolvadex for sale – tamoxifen therapy
When I originally commented I clicked the «Notify me when new comments are added» checkbox and now each time a comment is added I get several emails with the same comment.Is there any way you can remove people from that service?
Within the eighties, Women of all ages pulled again their hair with scrunchies.During the 1980s, punk hairstylesHair Styles – The Most Beautiful Hairstyle New Popular Hairstyleshair styles
treatment for ed: erectile dysfunction medications – ed medicationsed treatment pills
But a smiling visitor here to share the love (:, btw outstanding layout. «Competition is a painful thing, but it produces great results.» by Jerry Flint.
Thanks for sharing, this is a fantastic post.Much thanks again. Great.
Excellent article. Keep writing such kind of info on your blog. Im really impressed by your site.
sex doll shop A Amazing Gifting Choice for The Man You Love-A Sex Doll This Occasion Season!
Wow, great article post.Really looking forward to read more. Much obliged.
real sex dolls 140cm Asia young lady full size silicone real sex dolls Fixed Vagina versus Addition Vagina for real sex dollss Will You Wear Garments For The Silicone real sex dolls? 155cm Irontech doll life size reasonable real sex dolls