• Home
  • Apple
  • News
  • Apple Retail Chief Admits he “Messed Up” With Retail Cutbacks: “Our employees are our most important asset.”

Apple Retail Chief Admits he “Messed Up” With Retail Cutbacks: “Our employees are our most important asset.”

Apple Retail Chief Admits he “Messed Up” With Retail Cutbacks: “Our employees are our most important asset.”

Following recent report claiming that Apple was laying off workers and cutting back hours in their retail stores, Apple has quickly responded, with newly appointed retail chief John Browett admitting he made a mistake while “testing a new retail formula.”

In a statement to Dow Jones, Browett states:

In a communication with store leadership teams, senior vice president of retail, John Browett, who took the reins of Apple’s retail stores in April, said that the company had been trying a new staffing formula for its retail stores, leading some employees to see their hourly shifts cut and retail locations to be understaffed. This happened for a few weeks before the company decided to revert to its older system, hoping to rectify the problem…

He instructed leadership teams to tell employees, “We messed up,” according to two people who were aware of the communication, which also stressed that while shift schedules were affected, no one was laid off. He also wanted employees to know that it was hiring new staff, these people said.

That’s quite a screwup, and as Jim Dalrymple of The Loop points out, Browett’s “retail formula” goes fundamentally against what Apple’s retail program – and indeed, Apple itself, are all about:

This has the stench of a man looking to make a name for himself, not someone that’s doing what’s best for Apple or more importantly, its customers. To take one of the most heralded retail experiences in the world and gut it, stripping it of everything that makes an Apple store what it is, just doesn’t make sense.

Cutting back on retail hours to save a few pennies, while reducing customer service capabilities at retail stores is a bad move for a company with tons of cash, especially leading up to exciting new product releases, such as the next iPhone.

In fact, a move like Browett’s is bad news even under the best of circumstances, considering the emphasis Apple places on their retail experience, and the high level of service customers have come to expect from Apple Stores.

An Apple PR representative added to Browett’s statement:

Making these changes was a mistake and the changes are being reversed. … Our employees are our most important asset and the ones who provide the world-class service our customers deserve.

Browett clearly doesn’t understand what Apple’s retail experience is all about. Looks like Apple needs to find themselves a new retail chief!

  1. diyala says:

    91199 575862Just wanna input on few common things, The website design is perfect, the articles is quite fantastic : D. 718678

  2. 545983 365217Thanks for taking the time to discuss this topic. I actually appreciate it. Ill stick a link of this entry in my weblog. 254153

  3. nova88 says:

    867225 15507Excellent post. I previousally to spend alot of my time water skiing and watching sports. It was quite possible the most effective sequence of my past and your content material kind of reminded me of that period of my life. Cheers 498455

  4. 817205 749111I like this website very a lot so significantly superb info . 69046

  5. nova88 says:

    426055 943956Youre so appropriate. Im there with you. Your blog is surely worth a read if anyone comes throughout it. Im lucky I did because now Ive obtained a whole new view of this. I didnt realise that this issue was so essential and so universal. You totally put it in perspective for me. 227114

  6. 329621 437576You might be websites successful individuals, it comes effortlessly, therefore you also earn you see, the jealousy of all of the ones lots of journeymen surrounding you could have challenges within this challenge. motor movers 699635

Leave a Reply

Your email address will not be published.