While it’s no surprise that the iPhone brand is well known throughout the United States, it has a particularly strong showing in a handful of key cities. Those cities are enough to give Apple an advantage in every region.
An internal Samsung marketing study showed the preference for the Apple brand being especially strong in eight key markets: San Francisco, Los Angeles, Chicago, Philadelphia, Boston, New York, Dallas and Washington, D.C. Samsung narrowed the gap somewhat following the launch of the Galaxy line, but still appeared to trail Apple as of March 2011.
The listed cities are enough to give Apple an advantage in every region, Samsung noted. This is all according to the marketing metric Samsung calls MPSA, (Most Preferred Single Answer.)
A separate slide in the “deep dive” May 2011 document, showed that the Galaxy launch allowed Samsung to close the gap in the region which includes California, but it lost ground in the New England region.
The study was among several documents Samsung submitted into evidence on Monday as Apple called its final witnesses, among them was Timothy Benner, the U.S. based Samsung marketing executive who prepared the “deep dive” presentation.
Apple is seeking $2.5 billion from Samsung, charging that the South Korean company’s phones and tablets infringe on Apple patents and “trade dress”.