The iPhone’s popularity among teenagers is definitely a market Apple is winning over, and the latest figures from Piper Jaffray completely back that up, Fortune reports. 40% of U.S. teens said they had an iPhone, while 62% said they wanted one. In contrast, 22% said that they wanted a Samsung phone.
Gene Muster, the senior research analyst, issue these figures:
- 40% own an iPhone, up from 34% in Spring 2012 and 23% in Fall 2011
- 62% planned to buy an iPhone as their next phone; Samsung was next at 22%
- 44% owned a tablet, up from 34% in Spring 2012 and 29% in Fall 2011
- 72% of those tablets were iPads, up from 70% in Spring 2012
- Of the 20% of students who didn’t own a tablet, but plan to buy one in the next 6 months, 74% want an iPad
- 43% of teens planning on buying a tablet said they would be more likely to do so if Apple released a smaller iPad at $299.
The figures are definitely pretty impressive, not only the iPhone figures but also the large number who intend to buy an iPad mini when it comes out.
Overall, we expect Apple devices to continue to expand in teen ownership and believe that the company is set up well to benefit from loyalty among its younger user base.
The results in table form: