Report: iPhone Grabs 46% Share of Smartphone Web Traffic

Report: iPhone Grabs 46% Share of Smartphone Web Traffic

iPhone devices account for nearly half of all internet traffic generated by smartphones in the U.S. and Canada. The nearest market share competitor is Samsung with a distant 15 percent share.


In an update to its report last week, Chitika Insights found that Apple’s iPhone accounted for 46 percent of North American smartphone based internet traffic, with the new iPhone 5’s 3 percent share representing more than that of BlackBerry and Windows Phone combined.

Last Friday Chitika released a report comparing iPhone 5 web traffic against that of the Samsung Galaxy S III. Their results showed that Apple’s newest device had passed the Samsung handset after only three weeks on the market.

The update from Wednesday digs deeper into the company’s data, breaking down web use by device manufacturer.

While the iPhone 5 accounted for 3 percent, and the Galaxy S III took 2 percent, all of Apple’s other iPhone models too 43 percent of the traffic. Samsung came in second, with a 15 percent share, excluding Galaxy S III traffic, followed by “other smartphone” makers, including Nokia and RIM.

Chitika’s Internet Access Platform Tracker also showed that iOS accounts for 48.67 percent of all mobile traffic in the U.S. and Canada, with Android trailing with a 48.27 percent share. This, despite Android having 52.2 percent of the smartphone market.