Sales of Google’s Nexus 7 tablet (made by Asustek), have been steadily increasing since it’s release, and sales are approaching the 1 million units per month mark.
Asustek Chief Financial Officer David Chang told The Wall Street Journal that Nexus 7 sales have grown from a start of about 500,000 units in the first month. In the latest month of sales, the number was “close to 1 million.”
The figures show that while Google’s price-leader tablet has been a moderate success in the tablet market, it’s sales numbers are coming nowhere near the numbers of Apple’s popular iPad. In the last three-month time frame, Apple sold 14 million of their market leading tablet, a 26% unit increase from a year ago.
Specific sales numbers have not been released by Google or Asustek.
The Nexus 7 and the its fellow budget tablet from Amazon, the Kindle Fire are expected to face withering competition from Apple’s new 7.9-inch iPad mini, which goes on sale this Friday, even though the mini has a starting price of $329, which puts it at a premium compared to the $199 price of the base Kindle Fire HD, or Nexus 7.
Google updated the Nexus 7 this week, doubling the capacity of the entry-level $199 model to 16GB. A 32GB model is available for $249, and a HSPA+ mobile connectivity capable model with 32GB of Memory will be available soon for $299.