Amazon Says Cyber Monday Kindle Sales Set Record

Amazon Says Cyber Monday Kindle Sales Set Record

Amazon boasts that it set a one-day record for Kindle sales on Cyber Monday. No exact sales figures were released.

Looks like Amazon’s Cyber Monday $129 offer on the Kindle Fire paid off for the e-commerce giant, as Amazon’s news release states that Kindle devices occupied the top four spots on the top sales list. As is usual for Amazon, they supplied no exact sales figures for the devices.

Amazon also said that the Kindle Fire HD is the most gifted and wished for product on Amazon worldwide since launch, and 9 out of the top 10 best-selling products on Amazon worldwide since September 6th are Kindles, Kindle accessories and digital content.

“Kindle e-readers and Kindle Fires have held the top 4 spots on the Amazon worldwide best sellers list since launch, and that was before the busiest shopping weekend of the year,” said Dave Limp, Vice President, Amazon Kindle. “We’re excited that customers made this Black Friday and Cyber Monday the best ever for Kindle worldwide—Cyber Monday was the biggest day ever for Kindle sales, and we’re looking forward to millions of customers opening a new Kindle this holiday season.”

Amazon refuses to release figures on how many Kindles are sold, or their profit or loss from sales of the devices. It is likely that the company took an initial loss on sales of the Kindle Fire on Monday at the sale price of $129, as it was estimated by iSuppli earlier this year that the Kindle Fire’s components cost $209.63.