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Survey: iPad Mini Buyers Have Brand Loyalty – 75% Keeping Their Existing iPad

Survey: iPad Mini Buyers Have Brand Loyalty – 75% Keeping Their Existing iPad

A survey of iPad mini buyers indicates that more than half already have an iPad, and three quarters of respondents plan to keep the full-sized model they already own.

AppleInsider:

The small survey of 72 buyers, conducted by Piper Jaffray, seeks to profile who is buying Apple’s devices and where those sales may be trending. The firm forecasts Apple will sell 1.5 million iPad minis in its 3 day launch weekend, compared to the nearly one million small tablets per month that Google is now selling.

The survey found that 72 percent of respondents cited the compact size of the iPad mini as their primary reason for purchasing the device.

The Piper Jaffray survey indicates that the initial buyers of the iPad mini represent numerous repeat customers. While 54% of the 3rd-generation iPad were new to the iPad, only 42% of the iPad mini buyers were, with 11% owning the original iPad, 23% had an iPad 2, and 25% said they just bought the 3rd-gen iPad.

Among the current owners, 75% said they plan to keep their current iPad in addition to their new iPad mini.

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