Apple’s iPad is seeing its share of the global tablet traffic in decline, now that a number of low-cost Android tablets are flooding the market, but it is still the most used tablet by a huge margin!
Ad firm Chitika regularly monitors tablet traffic in the United States and Canada and in its latest report, Apple’s iPad was responsible for almost 90% of all tablet traffic across the company’s massive network.
Chitika used a sample of tens of millions of ad impressions served up to tablets between December 8th and December 14th of this year. The data shows that the various models of the iPad account for 87% of the tablet traffic on the web in North America. That’s down one percentage point form the previous month, but a still commanding lead nonetheless.
The next closest contender, Amazon’s Kindle Fire family, had a 4.25% share of the traffic in the same time period, that’s up from 3.57% in November. The Galaxy, Samsung’s tablet, accounted for 2.54% of the traffic, up from 2.36%, and Google’s Nexus 7 and Nexus 10 devices combined to grab a 1.06% sliver of the action.
“Despite these gains by some of the bigger players in the tablet marketplace, there has been a negligible impact to Apple’s dominant usage share,” Chitika wrote in a post on its blog.