Apple Has Sold 8 Million iPads Directly to Education

Apple Has Sold 8 Million iPads Directly to Education

In addition to Apple’s press release earlier today, trumpeting its big download numbers for iTunes U, there was an update on iPad sales in the education market.

iPad Education


In a statement to AllThingsD, Apple said it has sold a total of 4.5 million iPads direct to U.S. education institutions.

Apple previously announced around a million units sold to U.S. schools in Q2 2012. It later said sales for iPad 2 in the K-12 market doubled y-o-y in Q3 2012 thanks to a price drop to $399. It appears Apple has since been selling even more into the sector every quarter, and the iPad mini’s $329 price tag, as well as even further discounts to iPad 2, could very likely be driving growth. Like previous iPads, Apple is selling Apple 10 packs of iPad minis to education for a discount.

Apple has confirmed in a statement to TechCrunch that it has sold over 8 million iPads directly into educational institutions around the world. A total of 3.5 million outside the U.S.

Apple CEO Tim Cook has emphasized numerous times on the company’s earnings calls that it plans to be “very aggressive” in the education market going forward.