A new report from the Chitika ad network says there is close to a 50/50 split when comparing the North American web traffic share of Apple’s iPhone 5 and Samsung’s Galaxy S III, with iOS devices still accounting for the majority of the market.
While the iPhone 5 still has a slight lead over the Galaxy S III, Chitika Insights’ comparison data shows the Samsung handset has made up substantial ground since the last study was performed in October 2012.
The stats were gleaned from what Chitika says is “tens of millions” of U.S. and Canadian smartphone mobile ad impressions on its network in the period of February 1-9.
The data saw the iPhone 5 grab a 51% stake, barely edging out the S III, which had a 49% slice of the pie. October 2012 saw the iPhone’s lead at 8 percentage points.
Overall, the iPhone 5 took 6.6% of the traffic, compared to the Galaxy S III’s 6.3%. If all iPhone models currently being used were brought into the mix, Apple grabbed 41.5% of the market, a 4.5% drop since the last study, compared to Samsung’s overall piece, which was 20.6% up from 17% in October.
Apple and Samsung combined took the biggest chunk of the chart, with a combined 62.1% marketshare, 1% below October’s numbers.