• Home
  • Apple
  • iOS
  • News
  • Apple Rejecting Apps That Use Cookie Tracking – Pushes Ad Identifier

Apple Rejecting Apps That Use Cookie Tracking – Pushes Ad Identifier

Apple Rejecting Apps That Use Cookie Tracking – Pushes Ad Identifier

Apple is reported to be denying apps that use the cookie tracking method from entering the iOS App Store. This suggests a more aggressive move to push developers to use its Advertising Identifier technology.

App Store Apps Wall


Citing industry sources, TechCrunch claims Apple’s App Review team is actively rejecting software from developers that leverage so-called “cookie tracking” technology, otherwise known as “Safari flip-flop” or “HTML5 first party cookies.” The method was instituted as an alternative to unique device identifier (UDID) tracking, which ad servers once used to target specific audiences in generating pricing models.

Privacy concerns in 2011 led Apple to begin depreciating developer access to UDIDs. Advertisers were left without a direct method to target ads.

When Apple began rejecting apps that used UDID tracking in March 2012, developers resorted to tracking methods that used MAC addresses and OpenUDID assets. One method used was browser cookie tracking in mobile Safari.

Apple then issued its own tool called the Advertising Identifier. Developers however, continued to stick with using the older workarounds. Sources say that Apple rejecting of Apps that use cookie tracking could be part of a broader push toward the Advertising Identifier method.

  1. Uodiyala says:

    395453 445274This web web site is my breathing in, extremely excellent layout and perfect content material . 694985

  2. 39820 321839Hello, Neat post. There is actually a dilemma with your site in internet explorer, could test thisK IE nonetheless may be the marketplace leader and a large portion of people will leave out your outstanding writing due to this difficulty. 16602

  3. 273825 527789Sweet site, super style and style , truly clean and use friendly . 596220

  4. vendor cvv says:

    487206 145001Empathetic for your monstrous inspect, in addition Im just seriously excellent as an alternative to Zune, and consequently optimism them, together with the really good critical reviews some other players have documented, will let you determine whether it does not take appropriate choice for you. 280881

Leave a Reply

Your email address will not be published. Required fields are marked *