Apple’s lead in the tablet market seems unlikely to disappear any time soon, as a new survey of consumers in the market for a new tablet found 47% of them were expecting to buy an iPad, with no other tablet brand seeing interest in the double digits.
The Yankee Group recently surveyed 506 consumers, asking them which brand of tablet they intended to buy. Apple’s iPad was the tablet of choice for nearly half the respondent pool with 47 percent. Preference for the iPad was nearly seven times larger than Apple’s next competitor, Amazon.
Amazon took second with 7%, while Samsung had 6% of shoppers looking at their tablets. Interest in the iPad was 20 points higher than in all other makers combined.
Samsung is reported to be looking to double its tablet sales from last year, as they recently unveiled their Galaxy Note 8.0, a mid-sized stylus-based tablet designed to take on Apple’s iPad mini.