Ferrari and Apple are two of the greatest brands ever, so a collaboration between them would be pretty incredible. Now it looks like that may well happen. Ferrari chairman Luca Di Montezemolo has told Bloomberg that talks were on going with the Cupertino company about working together on ‘in car entertainment’.
iPad minis have already been packaged with the new one million euro ‘LaFerrari’, however from the looks of things that could go further, especially considering the previous meetings that Cook and Di Montezemolo have had.
Ferrari, which today unveiled the 1 million euro hybrid model “LaFerrari,” is in talks with Apple about broadening a partnership on in-car entertainment, Di Montezemolo said today at the Geneva motor show.
The new car certainly looks like an absolute stunner, and Apple gear stashed inside will only make it better. Hopefully Apple and Ferrari will be able to come to a further agreement soon. An iCar it isn’t, but we’re getting there.