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iOS Takes Two-Thirds of Mobile Web Video Viewing Traffic

iOS Takes Two-Thirds of Mobile Web Video Viewing Traffic

Web video provider Ooyala reports that two-thirds of all mobile-based traffic seen on its network originates from iOS devices, Android devices account for roughly half that much.



According to statistics from Ooyala, as reported by AllThingsD, Apple’s iPhone took a 67 percent share of the total time mobile users spent watching videos, more than double the 33 percent share of handsets running Google’s Android.

The findings are an interesting contrast to the latest handset shipment figures from IDC. That research firm found that Apple grabbed a 19% share of worldwide shipments in the 2012 calendar year, with Android holding 68% of the market.

The figures in the studies show that while Android leads the market in actual shipments, iOS devices are used more heavily to view web content such as videos. This is backed up by a recent study that showed 84% of mobile devices accessing Wi-Fi networks on airplanes were iOS devices.

Readers, we turn to you. What are your thoughts on the subject? Why do you think iOS device users watch so much more video content on the web? Please share your thoughts with us in the comments section below.

  1. Austin00 says:

    I thought some Android OEM’s Devices identified themselves as an iOS Device when connecting to Network and Websites that way they have a greater access to Mobile Optimized websites that look for the Mobile Safari Browser.

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