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BlackBerry CEO: The Tablet Market Will be Dead in 5 Years

BlackBerry CEO: The Tablet Market Will be Dead in 5 Years

In an apparent attempt to make their own failed PlayBook tablet seem less embarrassing, BlackBerry CEO Thorsten Heins recently commented that he believes tablets will be a dead market in just 5 years, noting that they are “not a good business model.”

Blackberry PlayBook

From Bloomberg:

“In five years I don’t think there’ll be a reason to have a tablet anymore,” Heins said in an interview yesterday at the Milken Institute conference in Los Angeles. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”

Just because the BlackBerry PlayBook wasn’t a good model (in fact, an abysmal failure in terms of sales and critical response) doesn’t mean ALL tablets are a failure. I’d love to see Mr. Heins tell Tim Cook to his face that the iPad isn’t a good model.

Nice try, Mr. Heins – but your failure does not equate to a failure of the entire tablet market. But you keep on telling yourself whatever makes you feel better at night.


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