Apple’s design chief Sir Jonathan Ive has received another honor, as he’s been named to Time Magazine’s annual list of the 100 most influential people in the world.
Ive is listed in Time‘s Artist category, along with writer George Saunders, musicians Miguel and Frank Ocean, and stars of the big and small screen Jennifer Lawrence and Bryan Cranston. The accompanying vignette on Ive was written by popular musician and activist Bono.
Bono praises Ive’s sense of simplicity, and his dedication to a “pursuit of greatness over profit.”
“What the competitors don’t seem to understand,” Bono writes, “is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi…”
Ive has been a prominent member of Apple’s team for quite some time, but has risen to a new level of prominence since the death of Apple co-founder Steve Jobs. Previously involved with designing hardware for Apple, Ive now leads the software and interface design team, where it is expected he will bring the look of iOS more in line with the minimalist hardware design that Ive has always preferred for Apple’s devices.
Earlier this year, Ive accepted another award, from BBC children’s show Blue Peter. As a lifelong fan of the show, Ive was visibly affected when he was handed the gold Blue Peter badge.