• Home
  • Apple
  • News
  • UK Authorities Investigating In-App Purchases in iOS, Android Games

UK Authorities Investigating In-App Purchases in iOS, Android Games

UK Authorities Investigating In-App Purchases in iOS, Android Games

In-app purchases have proven to be an excellent revenue stream for developers of apps found in Apple’s App Store and the Google Play Store, but now a government department in the U.K. is taking a look into whether developers are misleadingly enticing children into making these types of purchases.

in-app_purchase

AppleInsider:

The U.K.’s Office of Fair Trading is launching an investigation into the practices underpinning in-app purchases in games targeting children, according to the BBC. The office is requesting input from parents that have seen games aggressively pushing in-game purchases and putting undue pressure on children.

“We are concerned that children and their parents could be subject to unfair pressure to purchase,” said Cavendish Elithorn, senior director for goods and consumer at OFT, “when they are playing games they thought were free.”

Elithorn says the OFT is NOT looking to ban in-app purchases, the office merely hopes to ensure that the game developers are following the relevant laws.

In-app purchases have come under scrutiny recently, as a number of reports have come to light of children running up considerable amounts on their parents’ credit cards by making unsupervised purchases on their mobile devices.

A boy in Belfast ran up £980 in in-game donuts (mmmm…. donuts!) on his parents’ iPad playing a “Simpsons” game. A British moppet charged £1,700 to his parents, all while playing one game. In both cases, the parents received refunds.

The “freemium” model has become popular in the iOS and Android stores. Developers give away the game for free, and then charge for purchases users make inside the app. In-app purchases account for 71% of all iPhone app revenue.

Apple was hit recently with a class action suit alleging the company didn’t do enough to ensure that children can’t rack up huge in-app tabs. The company recently made a settlement offer in the case, which included refunds for excessive charges.

Apple recently added a warning to the pages of apps that offer in-app purchases, in a an attempt to ward off any further controversy.

  1. David Leeman says:

    simple parents should not give there kids passwords.why blame the company for bad parenting

  2. 830211 368387good day, your web site is really unquie. Anways, i do appreciate your function 515643

  3. 898595 20747Couldn?t be developed any greater. Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this report to him. Pretty certain he will possess a good read. Thanks for sharing! 24519

  4. 899463 710978Should you happen to significant fortunate people forms, referring by natural indicates, additionally you catch the attention of some sort of envy in consideration of those types the other campers surrounding you which have tough times about this topic. awnings 735804

  5. 677312 831539great post. Neer knew this, regards for letting me know. 287927

  6. max pau duro says:

    965330 870975Hi. Cool article. Theres a dilemma with the website in chrome, and you might want to check this The browser may be the marketplace chief and a big component of other folks will miss your superb writing due to this difficulty. I like your Post and I am recommend it for a Web site Award. 304523

  7. 565102 596347There couple of fascinating points at some point in this posting but I dont determine if these people center to heart. There is some validity but Let me take hold opinion until I check into it further. Great write-up , thanks and then we want more! Combined with FeedBurner in addition 92836

  8. 180510 929498I genuinely like your writing style, excellent data, appreciate it for posting : D. 683926

  9. maxbet says:

    385182 16620Why didnt I consider this? I hear exactly what youre saying and Im so happy that I came across your blog. You actually know what youre talking about, and you produced me feel like I ought to learn much more about this. Thanks for this; Im officially a huge fan of your weblog 51312

Leave a Reply

Your email address will not be published.