Well-known industry analyst Michael Gartenberg has left his post at Gartner to join Apple’s marketing team, reports Forbes. Gartner was one of the precious few decent industry analysts of his day, and has long been openly fond of Apple’s products and corporate directions.
Michael Gartenberg, a longtime industry analyst known for covering digital media technologies and companies includingMicrosoft and Apple, has left his post as an analyst at Gartner Inc. to take a job with Apple. […]
This isn’t Gartenberg’s first time jumping into one of the technology companies he tracks — though his last foray lasted less than a month. In Feb. 2007, he joined Microsoft as an “enthusiastic evangelist,” a job he described at the time as being designed to “engage and work with enthusiasts and other influencers and show them all the cool stuff that Microsoft is doing. In short, it’s our job to act as the bridge between Microsoft and end users.” But he left Microsoft in March 2007 and resumed his role as a tech analyst, saying “at my core, I am an analyst. It’s what I do and I do it well and after much thought, I realize I’m just not ready to stop doing that job just yet.”
Gartenberg will report to Apple Senior Vice President of Worldwide Marketing Phil Schiller as a member of the team. Gartenberg is one of the highest-profile analysts covering Apple and surrounding industries, and has become something of an icon in his field. He’s also contributed to major publications such as Macworld in the past. He’ll fit in well at Apple. Congrats, Mr. Gartenberg!