Microsoft has unleashed a new series of ads, touting the advantages of Windows 8 (and the ASUS VivoTab Smart Tablet) over the iPad (as first noted by WPCentral). The main points in the campaign center around the idea that the iPad can’t do things like run Microsoft Office, run two apps concurrently, or offer live-updating tiles. The most hard-hitting bit within the ads, however, is that they are narrated by the voice of Apple’s own Siri!
Of course, it’s not like Microsoft has all that much to brag about – Windows 8 sales have been anything BUT encouraging, and Microsoft’s own Surface tablet is selling worse than a direct-to-DVD Disney sequel… Even so, the ads are clever and very direct. They’re also somewhat dishonest, however, suggesting that the iPad isn’t capable of viewing and editing office documents, or performing tasks like showing a PowerPoint presentation.
In truth, as the Apple marketing slogan goes, “There’s an app for that.”‘ Actually, lots of them. And Apple’s own iWork apps for iOS are among the most effective and high-performing office apps available for ANY mobile platform.
Check the ads out for yourself and make your own call!