New photos give us a peek at the inside of Apple’s new Berlin retail store, set to open on Friday. A line of Apple fans are already beginning to queue up outside the store in anticipation of the opening… OK, it’s just two guys sitting in their lawn chairs, but still…
The store shown off in the new photos adheres, of course, to Apple’s trademark minimalist aesthetic, with the walls sparsely decorated and Apple products arrayed in their familiar fashion. Apple allowed selected media into its Berlin store ahead of its opening, including Macerkopf.
The store is said to be equipped with a 360-degree Genius Bar, the first of its kind in Germany. The ground floor is all Apple products, with the upper floors containing conference rooms and an event space.
The new store is set to open Friday, and Apple has been slowly ramping up the hype for the Grand Opening, with announcements last week.
Apple fans are already queuing it up outside in anticipation of the store’s opening. Well, it’s two guy in lawn chairs, but they’re out there.
Reports say 200 Apple employees on hand for the opening. The employees are said to be of 20 nationalities, with 12 different languages between them.