If you use Apple’s Passbook app, you now have a new option for getting tickets, coupons, and passes into the app, as Skycore has launched a new platform for cross-carrier delivery of Passbook passes via MMS.
Pass providers can plug into Skycore’s SaaS platform and APIs, allowing for secure transmission of passes to a user’s messaging inbox. Those passes can then be transferred to the user’s Passbook app. Skycore also allows for mobile-optimized email and mobile landing pages, but the company believes the MMS feature gets content to users faster and more reliably.
The service allows pass providers to monitor delivery receipts and confirmed installs, which can help determine the success of Passbook-based campaigns.
Skycore’s MMS passes can currently be delivered to U.S.-based AT&T, Sprint, T-Mobile, and Verizon customers. While the service is built to work with Apple’s Passbook, Skycore’s MMS device detection can send a message to Android users presenting the option to store the pass in apps such as PassWallet for Android.