At a live media event today, Facebook announced big changes coming soon to their Instagram app for iOS and Android – video sharing! The new Video on Instagram is similar to Twitter’s own Vine video sharing service, allowing you to snap clips by tapping the movie camera icon from within Instagram’s built-in camera app.
From the Instagram blog:
Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing.
We’re excited to see what the community will bring to video, whether it’s your local cafe showing you [just how they made your latte art] this morning or an [Instagrammer on the other side of the world] taking you on a tour of their city, a [mother sharing her joys in parenting] as her children laugh and play or your favorite athlete taking you [behind the scenes].
Rather than 6-second clips, as with Vine, Instagram allows 15-second video clips, which can be shared either through the iOS and Android app or the web. The app also includes 13 filters to customize your video clips before sharing them with friends. The feature is already available through Instagram 4.0, available now on the App Store.
- Instagram 4.0 (free, App Store link)