Apple has sent a memo to its Apple Retail employees around the world, asking then for their ideas on how to improve the iPhone, the environment of the retail stores, and sales techniques the company uses. The memo was distributed late last week.
Employees are asked to submit an idea, which will lead to an eight-week experience where selected candidates will interact with members from various Apple departments at the company’s Cupertino headquarters, including Marketing, Merchandising, Customer Analytics, Mobile Commerce, and more, in order to “solve problems” related to the way Apple sells and supports its iPhones.
Apple has been known to turn to its retail employees for assistance with various aspects of their business, including software development. Apple asked its workers for help improving the Maps app back in 2012, and recently a number of current employees have been given access to the beta of OS X Mavericks, Apple’s upcoming OS for their popular line of Mac computers.
Tim Cook and several other Apple executives spoke to Apple Retail Store leaders earlier this month, telling them about upcoming iPhone incentive programs and other strategies designed to sell more iPhones via the company’s retail stores.