In yet another continuation of their campaign against Apple’s iPad, Microsoft has aired another TV ad, criticizing the iPad for its lack of advanced multitasking abilities (you can use two apps side-by-side in Windows 8 and Windows RT), and attempts to show how Apple’s lack of such a feature makes the iPad less capable for doing things like talking about Baseball players.
Or something like that.
Previous Microsoft ads have used the voice of Apple’s Siri to paint a picture of the iPad as a weak, incapable device that can’t do “simple,” “basic” things like use an SD card, pinch to zoom from the home screen, run Microsoft Office, and so forth. While the actual accuracy of the ads is up for debate (there are many ways to both read SD cards AND access/edit Office documents on iPads), the fact of the matter is that, no matter what Microsoft thinks about the iPad, their ads simply aren’t working.
For such an “incapable, undesirable device” that apparently “can’t be used for any actual work”, the iPad continues to sell circles around Windows-powered tablets – despite Microsoft’s clear desperation, made evident by slashing prices on Surface tablets, the very desperate ad campaign we’re discussing even now, and more…