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NPD: MacBook Air Most Popular Notebook in its Class With 56% of the Market

NPD: MacBook Air Most Popular Notebook in its Class With 56% of the Market

New data from NPD says Apple’s MacBook Air is by far the most popular notebook in its class, grabbing more than half of the thin-and-light laptop market.

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AppleInsider

Market research firm NPD estimates that Apple’s MacBook Air grabbed 56 percent of the U.S. thin-and-light notebook market in the first five months of 2013, according to CNet. The remainder of the market was split between assorted Ultrabook manufacturers.

NPD’s figures don’t yet take into account the release of Apple’s newest MacBook Airs, which leverage Intel’s new Haswell processors. The 2013 models were designed to maximize battery life, with an advertised 12 hours of juice in the case of the 13-inch model.

Apple has shown an ability to swim against the tide when it comes to the traditional computing segment. An earlier report estimated that Apple’s Mac line of computers generates more profit than the other top five PC makers combined.

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