New findings from a large study of social behavior online from Palo Alto-based publisher platform ShareThis shows that the mobile web is more social than the desktop web, and among all mobile devices, the iPhone is the most social.
ShareThis, for those unfamiliar, is a Palo Alto-based publisher platform and the maker of those “social sharing” buttons you’ll find scattered across the web. The company recently closed on $23 million in Series C funding and acquired the mobile startup Socialize, which provides developers with tools to make their mobile apps social.
The study compared billions of social actions across both mobile and desktop platforms to determine which platforms and devices saw, or spurred, the most social sharing activity.
ShareThis’ research showed that consumers are more than twice as likely to click and share content on social networks through mobile devices than on desktops. Mobile sharing activity is dominated by Facebook, Twitter, and Pinterest.
Facebook accounts for 60% of all mobile sharing, while Pinterest sees three times as much activity on mobile than the desktop. Most email based sharing occurs on desktop devices.
iPhone users are three times more likely to share content via their iPhone than they are their desktop computer, and are one-and-a-half times more likely to share versus all other devices.