AllThingsD reports that their sources say Apple will debut the next-generation iPhone at a special event set for September 10th.
The launch comes at an important time for Apple, which continues to make a lot of money from the iPhone but has seen its global market share dip amid a growing wave of lower-cost Android devices, as well as an intense battle with arch-rival Samsung.
One key thing observers will be watching for: An new, lower-cost iPhone analysts hope Apple will use in an attempt to lure sales from the budget-minded smartphone buyer. Apple currently attempts to address that demographic with it’s iPhone 4 and iPhone 4S models.
Any new phones introduced will run iOS7, Apple’s upcoming OS for their popular mobile devices, which has been in beta testing since its debut at Apple’s developer conference in June. The new OS, best known for a radical redesign of its user interface, also includes improved notifications, enhanced photo-organizing abilities, and additional features for use by developers. As well as the new models, iOS 7 will work on many recent iOS devices.
Apple is also beta testing a new version of its Mac operating system, OS X Mavericks, but is not expected to announce the public release of that OS at the September 10th event.
As always, a Apple representative declined to comment on the scheduling, or subject matter of any upcoming events or releases.
(UPDATE 08/12/2013) – Noted industry pundit Jim (The Beard) Dalrymple has confirmed the date in his own ever verbose manner. (“Yep”).