Study: Apple TV Owners Twice as Likely to Cancel Pay-TV Services

Study: Apple TV Owners Twice as Likely to Cancel Pay-TV Services

This probably won’t come as a big surprise to most of our readers, but now it’s official, because there was a study done about it… People who link their televisions to the Internet says they are more likely to “cut the cable” and stop paying for TV.



This comes from a TDG Research survey, and the top line is pretty straightforward: Broadband users with “connected TVs” — that is, anything from a “smart TV” to a TV with an Apple TV or Roku, or even a TV connected to a laptop with a cable — say they are twice as likely to cut the cord as broadband users who don’t connect their TV to the Internet.

The one gotcha in a study like this is that these are people who claim they’re going to cut the cord someday. They haven’t as yet. But, it is logical that viewers who have found out that getting video on their television is actually fairly easy would be more apt to opt for the land of Hulu and Netflix.

AllThingsD points out there is good news in the survey for cable companies. Comcast can take some comfort that Internet connected subscribers tend to be more valuable as subscribers, spending and average of $91 a month, as opposed to non-connected subscribers who spend an average of $84.

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