Apple has sent an email out to developers extolling the virtues of the upcoming Mavericks Safari Push Notifications feature. The subject line reads, “Get ready for Safari Push Notifications,” and the email points out highlights of the new feature.

The rest of the email points out that the new feature, introduced in the upcoming OS X Mavericks release, will let website owners and developers use the Apple Push Notifications Service to send notifications directly to website users on their Mac desktop, even when Safari isn’t running, similarly to how iOS push notifications work.
Users will get a notification, including text and a website icon. They will then be able to click on the notification to go directly to the website.
A link included in the email goes to the Apple Developer’s portal, which has more information about the Safari Push Notifications, with videos and documentation explaining how to connect a website to the service.
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