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Apple Is Top Supporter for Project (RED), Has Raised Over $65M

Apple Is Top Supporter for Project (RED), Has Raised Over $65M

Bono’s Project (RED) charity posted on Twitter today, announcing that Apple has raised over $65 million to benefit The Global Fund to Fight AIDS, Tuberculosis, and Malaria.



Product Red, a charity created by musical superstar Bono to raise money to benefit The Global Fund to fight AIDS, Tuberculosis, and Malaria, thanked Apple on Thursday for raising more than $65 million for the cause since the iPhone maker’s introduction of (Product) RED Special Edition iPods and accessories in 2006. The announcement, first spotted by The Loop, comes in the midst of the Clinton Global Initiative’s 2013 annual meeting.

The U2 frontman told the assembled crowd that “Apple is certainly leading the crew” of Product RED’s corporate partners. Apple donates 50% of profits earned from the sales of its (Product) RED merchandise to Bono’s organization.

Apple Senior Vice President of Design Jony Ive also recently teamed up with fellow industrial designer to design several unique items for a benefit auction. One item of note: a pair of solid rose gold Apple EarPods,


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