• Home
  • Apple
  • News
  • Apple Buys Personal Assistant App Cue to Aid in Competing with Google Now

Apple Buys Personal Assistant App Cue to Aid in Competing with Google Now

Apple Buys Personal Assistant App Cue to Aid in Competing with Google Now

Citing “a person who should know,” TechCrunch has confirmed that personal assistant app Cue has been acquired by Apple.

cue_screenshots

TechCrunch:

While we’re hearing that the price range was more like $50 million to $60 million, Apple Insider earlier published an anonymous tip that Apple picked up the company for at least $35 million. According to our sources, Dropbox had at some point been in the acquisition queue for Cue. ;)

Cue was born as Greplin, a social search startup. While the company will not be shut down, it did recently shut down its app.

Greplin morphed into Cue last year as an app that relied heavily on user emails to create a personal agenda. Cue had raised $10 million in venture capital in November 2012 from Index Ventures.

It is expected that Apple will debut the Cue technology in an update to iOS 7, with Cue’s social network and email abilities used to better display what you’ve got going and what you have ahead in the “Today” tab of the Notification Center.

Apple did reply to TechCrunch’s Ingrid Lunden with their standard statement in situations such as this:

Hi Ingrid, thank you for your interest in Apple. Here is our statement on this: Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.