A recent survey shows that Apple’s recent initiative to sell more iPhones in the Apple retail stores may be paying off. The survey, conducted by Consumer Intelligence Research Partners, shows the Apple Store now holds an 11% share of the U.S. retail phone market and also accounts for roughly 25% of all iPhone sales.
Earlier this year, Apple kicked off an initiative aiming to have customers buy their iPhone from the Apple Store rather than resellers or partner carriers. At the time, CEO Tim Cook said he was shooting for a 50 percent share of sales.
The plan is showing definite signs of working. A CIRP report in July showed Apple’s share of iPhone sales at less than 15%, down from around 20% when the iPhone 5 launched in 2012. The most recent numbers show a strong bounce for Apple, with its stores now grabbing 25% of iPhone sales, and 11% of all retail sales in the United States.
While Apple’s 11% is below Best Buy’s 13%, Apple’s sales come solely from the iPhone 4S, iPhone 5c, and the iPhone 5s. Best Buy sells a wide variety of smartphones, including the iPhone, as well as Android and Windows Phone handsets.
While Apple is the top iPhone seller in the nation, AT&T is a close second with 21% of sales, Verizon is third with 18%, and Sprint, Amazon, and other iPhone resellers each generate around 5% of sales.