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App Store Revenue and Downloads Both Increased Over 50% on Christmas Day

App Store Revenue and Downloads Both Increased Over 50% on Christmas Day

A new report from App Store analytics firm Distimo says Apple’s App Store experienced a nice spike in downloads and revenue on Christmas Day, with revenue increasing by 56% and total downloads jumping by 53%.

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MacRumors:

The firm tied the increase in downloads and revenue to interest from Western countries on Christmas day, and also credits developers such as Rovio Entertainment and ZeptoLab strategically releasing their titles just before Christmas to maximize product interest and profit potential.

Distimo says the main contributors to the Christmas Day spike were Western countries, as download volume increased by 161% in the United Kingdom, and revenues in the United States almost doubled, with a 97% increase. Large Asian markets like Japan and Korea barely showed a bump in activity.

The report does take notice that the 2013 figures continue a trend of dwindling increases, as Christmas Day 2011 showed a threefold growth in download volume, followed by near double download growth in 2012.

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