While Spotify is currently one of the leading music subscription services, it currently offers only a desktop solution for users who want to listen to its free, ad-supported service. The Wall Street Journal reports that is all about to possibly change.
Spotify AB is planning a free, ad-supported version of its streaming-music service on mobile devices, according to people familiar with the matter, after previously making mobile users pay a monthly fee.
The new ad-supported offering will allow nonpaying mobile users to play a limited number of songs on demand, but will mostly serve up music based on the user’s input
By introducing a free, ad-supported mobile app, the company will be going head-to-head with Apple’s iTunes Radio. Apple’s service is also ad-supported, and available on the desktop, via iTunes, and on iOS devices via the Music app.
Spotify has reportedly been working on deals with the big three music labels, Sony, Universal and Warner, in order to secure rights for their new service. A press event is scheduled for next week, but little has been leaked about what will be on the agenda.