Following the surprisingly successful attempt by Candy Crush developer King.com to trademark the word “candy” in Europe, Apple is being buried in sweets! Sweet, sweet, candy titled games that is!
Such sweet, sweet revenge. After the maker of the hugely popular Candy Crush series of games on the App Store somehow managed to trademark the word “candy” in Europe, other developers have started to fight back by blitzing Apple with an insulin-inducing array of Candy-themed game submissions.
Over 100 apps with the word “candy” in the title have been quickly prepared and submitted as an organized “Candy Jam” protest over the trademarking of common words. Tiles include: CAN D, ThisGameIsNotAboutCandy, CanDieCanDieCanDie and Candy_Game.
The whole protest appears to be the idea of the Candy Jam website, which explains why it wants developers to flood the App Store with “Candy” games in protest. “Trademarking common words is ridiculous. King clones games while making millions over it. King bullies smaller game devs. King uses curious monetisation tactics,” it says.
Meanwhile, back at the courthouse, King.com continues to file lawsuits against anyone who use any of the words they have trademarked. King even owns the word “Saga” in Europe! There is most likely more “fun” to come, as King.com has also filed for trademarks in the U.S.
It is SUCH a good time to be a lawyer!